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Swimwear shopping sucks.

But it doesn't have to.

 

Introducing Andie Swim.

 

 

 

 

 
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THE BRIEF

After several frustrating experiences shopping for swim suits in stores with poor lighting and ill-fitting suits, Andie founder Melanie Travis set out to change the game. The goal was simple: create a line of timeless, thoughtfully manufactured suits and then ship them to customers in a box to try them on in the comfort of their own home.

THE SOLUTION

The Andie visual aesthetic was inspired by the empowering notion of the try-at-home program. From that, a female-first mentality drove the brand narrative and influenced everything from color choices, to icon styles, to photography. Digital executions are injected with personality and a tone of voice that's playful & approachable and in these moments, the Andie brand feels like a trusted best friend and confidant.

 

 
 

Packaging Design

Email Design

Icon Design

 

Logo & Brand Identity

Brand Consulting & Strategy

Photo Art Direction

User Experience Design

User Interface Design

 
 
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Process Sketches - Logo Design

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Andie Photo Art Direction:

 
 
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The Andie woman is strong, confident, and independent, and is always comfortable in her own skin.

 
 
 
 
 
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The Andie woman loves a good laugh, and values female camaraderie and friendship above all. 

 
 
 
 
 
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Process Sketches - UI

 
 

Wireframes

 
 
 
 
 
 
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ADDITIONAL CREDITS

Behind-the-scenes video: Marcus De Paula

Photography: Daisy Rast (behind-the-scenes photos from Andie)

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