Swimwear shopping sucks.
But it doesn't have to.
Introducing Andie Swim.
After several frustrating experiences shopping for swim suits in stores with poor lighting and ill-fitting suits, Andie founder Melanie Travis set out to change the game. The goal was simple: create a line of timeless, thoughtfully manufactured suits and then ship them to customers in a box to try them on in the comfort of their own home.
The Andie visual aesthetic was inspired by the empowering notion of the try-at-home program. From that, a female-first mentality drove the brand narrative and influenced everything from color choices, to icon styles, to photography. Digital executions are injected with personality and a tone of voice that's playful & approachable and in these moments, the Andie brand feels like a trusted best friend and confidant.
Logo & Brand Identity
Brand Consulting & Strategy
Photo Art Direction
User Experience Design
User Interface Design
Process Sketches - Logo Design
Andie Photo Art Direction:
The Andie woman is strong, confident, and independent, and is always comfortable in her own skin.
The Andie woman loves a good laugh, and values female camaraderie and friendship above all.
Process Sketches - UI
Behind-the-scenes video: Marcus De Paula
Photography: Daisy Rast (behind-the-scenes photos from Andie)