Concepted and designed an interactive, shoppable lookbook for The Row.
Introducing an atypical e-commerce experience
As part of a pitch effort, we were looking to design a popup-shop experience that would allow for shopping of a few select items on The Row's online site. The main priority throughout this effort was to introduce shopping in an elegant way that fit with the brand's minimal, subdued image.
After concepting multiple executions, the idea of a shoppable video lookbook seemed the most fitting to create the subtle experience we were aiming for. In this execution, the video is added onto the homepage of the site, completely taking over the large, ambient imagery there at the moment.