Making information accessible and centralized
Rather than driving subscribers off to exterior pages to learn about their products, we wanted to centralize all the information by surfacing it on one page.
Having this depth of information in one place, we also needed a high-level view of all the samples received in that month that subscribers can quickly scan and see all at a glance.
What the digital translation of the box experience also lacked was a closer tie-in to the box's monthly theme, which is an important branding moment for the physical box. Without this curated component online, the digital box page lacked the personality that differentiates Birchbox from other players in the space.