To be flexible enough as a system and to account for various types of uses in different situations, the logomark was created to be used in tandem with or separately from the wordmark.
Throughout the identity system, the black and white is used to give the brand a sleek, minimal and cutting-edge look, and is balanced with images that reflect the creative, bespoke element in an abstract way.
A completely new fashion destination.
When designing for the website, the same visual cues were used from the branding to enhance the overarching look and feel.
To reinforce the unique craftsmanship, designers of the pieces are featured prominently throughout the site and are given just as much importance as their purchasable items.
The crowd-funding component is introduced in the “Make It Mine” section, where designs are listed with progress bars that show the percentage of funding. If enough people preorder a given item, the item will be produced in mass and sold on Stylecable.com.
Freelance by Caley Ostrander
CREATIVE DIRECTION & DESIGN