Working with the architecture firm designing the space, we helped concept elements that would bring our brand vision to life. No-frills lightbulbs were hung from the ceiling by their cords, and ventilation shafts and piping on the ceiling were left exposed to keep the raw, practical look present.
An industrial-inspired gastropub
For the finishing touches, the branding was applied to elements within the space such as old-fashioned milk bottles and wine glasses, and was also frosted onto windows. A metal sign was hung onto the front exterior, created in a shape that mimics the hull of a boat, and upscale gastropub-style elements like reclaimed wood and white tiling were introduced. The end effect was the perfect balance of New York polish and industrial practicality.