Working with the architecture firm designing the space, we helped concept elements that would bring our brand vision to life. No-frills lightbulbs were hung from the ceiling by their cords, and ventilation shafts and piping on the ceiling were left exposed to keep the raw, practical look present. 


Images from Urban Daddy 


An industrial-inspired gastropub

For the finishing touches, the branding was applied to elements within the space such as old-fashioned milk bottles and wine glasses, and was also frosted onto windows. A metal sign was hung onto the front exterior, created in a shape that mimics the hull of a boat, and upscale gastropub-style elements like reclaimed wood and white tiling were introduced. The end effect was the perfect balance of New York polish and industrial practicality.