Caley Ostrander
 
 
 
 
 
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Branding & collateral for a millennial-focused onesie company based out out of the U.K.

 
 
 
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THE BRIEF

Onesieful was a new brand looking to launch their initial online experience selling funky onesies to millennial audiences. The products vary in different styles, but all center around an eccentric, whimsy style. The brand was looking for a logo & identity, as well as directional elements such as color palettes, patterns and other pieces of collateral.

THE SOLUTION

Inspired by the offbeat style of the onesies, the logo lockup was created using a custom typeface to look playful and quirky. The letterforms have a rounded, bubbly shape, and the O is topped with two small ears to mimic the style of the onesies. The color palette pulls in bright, vibrant colors in and is complemented by chunky, marker-style patterns that can be overlaid onto the bright colors for an extra wild effect.

 
 

 

Branding & Identity

Art & Illustration

Pattern Design

 
 
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ADDITIONAL CREDITS

Photography: Via Onesieful.com

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