Caley Ostrander
 
 
 

I think about design all the time, and have lots of thoughts about best practices, industry trends, the design community, and more. 

 
 
 
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The State of Product Design in 2017

As a designer working in NYC, I’ve noticed a few design trends over the past five to ten years that have emerged most prominently within the tech community with the rise of product design. As digital products become more ubiquitous, they begin to look more and more similar. The digital space is dominated by asexual, cookie cutter-like apps and websites that feel flat and soulless. Even if users interact with a product on a daily basis, they rarely ever get a sense of who the company is and what they stand for...

 
 
 

Building a Better InVision

InVision is an extremely efficient tool for designers to manage workflow, and a fantastic collaboration space for third-party stakeholders and a great platform for presentations. However, as a designer, I often find using it frustrating to use. As the platform has grown in scale and has started supporting new features, the original UX struggles to keep up...

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Rethinking weather.com

Weather.com is viewed by roughly 26 million people in the U.S. per month* and ranks the 36th most popular site in the country*, according to estimates posted on quantcast.com. Despite the large offering of downloadable weather apps and other online resources, weather.com is still the go-to site for getting up-to-date weekly, daily and hourly forecasts. However, when users visit the site they have to fight an endless display of irrelevant ads and unnecessary information in order to just find one number. And with the sheer amount of ads on the page, the site renders slowly causing accidental clicks as content shifts around...